Fishbird

User researchers know that it’s possible to analyze qualitative responses with quantitative methods, given enough responses.

Research methods are divided into various categories. One familiar distinction is the qualitative and quantitative. Sometimes we think of these categories as distinct types of research:  either-or. A research project collects qualitative data (e.g., an interview with questions that invite open-ended responses) or quantitative data (e.g., a survey with multiple-choice, true-false, or scalar responses). Or is it that the analysis uses qualitative methods (affinity diagrams) or quantitative methods (statistical packages)? (more…)